Banking, Finance & Economic Policy
Standard Chartered launches “Now Is Your Time”
The bank’s latest global campaign positions Standard Chartered as a bridge between growth markets in Asia, Africa, and the Middle East. Executives say the platform celebrates ambition and encourages clients to lead with courage.
Standard Chartered rolls out global brand platform “Now Is Your Time,” aiming to boost engagement in Asia, Africa and the Middle East.
LONDON, Oct. 22 — Standard Chartered on Tuesday rolled out a new global brand platform, “Now Is Your Time,” positioning the bank as a partner for clients who need to act decisively at pivotal moments. The initiative, published on the bank’s official site, frames Standard Chartered as a connector for growth markets in Asia, Africa and the Middle East. (Standard Chartered campaign page)
The platform centres on a short film titled “Ode to Now.” It intercuts intimate scenes of entrepreneurs, families and professionals with the performance of young violinist Yeonah Kim. The bank’s creative brief describes Yeonah as a symbol of focused ambition. (LBB Online coverage)
“Now Is Your Time celebrates that we are here for those who choose to make things happen,” said Sarah Hagan, Global Co-Head of Corporate Affairs, Brand and Marketing at Standard Chartered, in remarks carried by trade press. (ImpactOnNet report)
A measured brand pivot
The campaign marks a deliberate pivot for the London-listed lender. The bank has spent recent years refocusing on high-growth corridors. That strategy underpinned robust 2024 and 2025 results in which trading, wealth and emerging-markets activity substantially improved group earnings. (Reuters on StanChart results)
Standard Chartered opened its campaign hub in mid-September and expanded media activity across multiple markets in October. The rollout includes film, social content, behind-the-scenes features and local creative adaptations. (marketech-APAC)
The bank’s internal materials say the campaign aims to speak to younger, purpose-led audiences while reassuring corporate clients of the bank’s corridor expertise. It also ties into the bank’s sustainability and wealth initiatives. (Standard Chartered campaign page)
Creative and media partners
The film was produced with regional creative partners and a global media plan. Trade coverage lists Leo Singapore and TBWA-affiliated teams among the creative collaborators. The campaign will appear on TV, online video, social channels and out-of-home sites in target markets. (Marketing-Interactive)
Behind-the-scenes assets and interviews with cast members are live on the bank’s campaign microsite. That material includes footage of Yeonah recording with an orchestra and clips showing real clients in real markets. (Standard Chartered campaign page — watch film)
Strategic timing and financial context
The branding push comes as Standard Chartered seeks to deepen retail and wealth relationships after a sustained improvement in profitability. The bank reported stronger trading and wealth outcomes in its 2025 half-year results, reinforcing management’s case for investing in client-facing growth. (Standard Chartered HY 2025 report (PDF))
Analysts say the campaign supports the bank’s dual priority: retain corporate clients in trade corridors and win younger retail customers through emotional, purpose-driven storytelling. “It ties brand to strategy,” said a Singapore-based brand analyst who asked not to be named. “The film sells aspiration and capability in one package.”
Shares in the lender moved modestly after the initial creative previews, though analysts note brand campaigns rarely alter near-term earnings. They do, however, help shape long-term customer acquisition and retention. (Reuters on market context)
Local resonance, global footprint
The campaign’s scenes were adapted for several markets to reflect local cultures and moments. Standard Chartered intends the work to resonate from Singapore and Hong Kong to Nairobi and Dubai. The bank said the push will also support its Futuremakers social programmes and a slate of entrepreneurship and financial-literacy initiatives. (Standard Chartered campaign page)
The bank’s public materials emphasise the firm’s long history in emerging markets. Standard Chartered traces its Asian and African operations back more than a century, and the new platform leans on that heritage. That narrative aims to distinguish the bank from global rivals that have pivoted away from frontier markets in recent years. (Standard Chartered — about markets)
What to watch next
Marketing metrics to watch include view-through rates for the hero film, social engagement among Gen Z viewers, and any uptick in digital account openings tied to campaign landing pages. On the corporate side, observers will test whether the campaign helps stem attrition among commercial clients facing a tighter funding and geopolitical backdrop.
The campaign is scheduled to run through 2026, with iterative creative treatments and local activations planned across Standard Chartered’s key corridors. If the bank pairs the creative work with measurable client conversion and retention, analysts say it could justify further brand investment.
“We want clients to feel empowered to act,” Hagan said. “We will be there when their moment comes.” (ImpactOnNet report)
Banking, Finance & Economic Policy
African Central Banks Cut Interest Rates
Kenya, Nigeria, Ghana, and South Africa may reduce policy rates before year-end. Lower rates are expected to support credit growth and stimulate economic activity.
Several African central banks plan interest rate cuts as inflation cools. This may reshape banking profitability and financial markets.
African Central Banks Poised to Cut Interest Rates
A number of African central banks are expected to cut interest rates at their final policy meetings of 2025, according to Bloomberg. Inflation has shown signs of cooling across the continent,creating room for monetary easing. Analysts say these moves could have wide-ranging implications for banking profitability and financial markets.
Countries likely to adjust rates include Kenya, South Africa, Nigeria, and Ghana. Lower rates may ease borrowing costs for households and companies, but banks could see profit margins under pressure.
Inflation Trends Allow Easing
African inflation has moderated in recent months. Consumer price indices have slowed across East, West, and Southern Africa. The IMF reports that average inflation in key economies fell below 6% in Q3 2025.
Central banks are responding cautiously. While inflation is cooling, external risks such as high global interest rates and currency volatility remain. Policymakers must balance growth support with financial stability.
Impact on Banking Profitability
Lower interest rates could squeeze bank margins. Commercial banks rely on the spread between deposit and lending rates to generate profit. Rate cuts could reduce these spreads, affecting earnings.
Kenya Commercial Bank (KCB) and Equity Bank are likely to feel the impact. Analysts note that lower rates may stimulate credit growth, partially offsetting margin pressure. However, banks with high exposure to government securities may see net interest income decline.
Financial Market Implications
Interest rate cuts could boost local stock markets. Lower rates often make equities more attractive relative to bonds. Nairobi Securities Exchange (NSE) may see increased foreign and domestic investment inflows.
Currency markets could also react. Softer interest rates may reduce foreign capital inflows, weakening local currencies. Traders are watching the Kenyan shilling and Nigerian naira closely for early signals.
Country-Specific Outlooks
Kenya: The Central Bank of Kenya is expected to reduce its benchmark rate by 25–50 basis points. Analysts say this could support credit growth while maintaining inflation within the 5% target range.
South Africa: The South African Reserve Bank may cut rates cautiously, balancing inflation risks with growth support. Rate adjustments could also affect bond yields in the domestic market.
Nigeria: With inflation easing, the Central Bank of Nigeria could reduce lending rates to stimulate the economy. Lower rates may support businesses struggling with high borrowing costs.
Ghana: Bank of Ghana policymakers are monitoring inflation trends and may act before year-end to support fiscal sustainability and credit expansion.
Challenges for Policymakers
Even with falling inflation, central banks face external risks. U.S. interest rates remain high, pushing capital toward dollar assets. This could limit the effectiveness of rate cuts in stimulating local credit markets.
Currency depreciation, high sovereign debt, and political uncertainty are additional challenges. Policymakers must act carefully to avoid triggering inflation or financial instability.
Outlook for 2026
Analysts expect African central banks to continue a cautious easing cycle into 2026. Lower rates may support business investment and household borrowing. Banks will need to adapt to narrower interest spreads. Equity markets could benefit from more liquidity.
Banking, Finance & Economic Policy
Standard Chartered Kenya KSh32B Loan Ruling
The 35-year legal saga between Standard Chartered Kenya and Manchester Outfitters highlights risks in long-term syndicated loans. The Supreme Court emphasized strict adherence to procedural rules.
Kenya’s Supreme Court clarifies Standard Chartered KSh32B ($224M) loan dispute, boosting legal certainty for corporate lending.
Kenya Supreme Court Addresses Standard Chartered KSh32B ($224M) Dispute
Kenya’s Supreme Court has issued a ruling in a long-running case involving Standard Chartered Bank Kenya and Manchester Outfitters Ltd. The dispute centers on a KSh32 billion (~$224 million) loan. The decision focuses on procedural points. It ends decades of legal uncertainty for the banking sector.
The case began in the late 1980s. The borrower reportedly defaulted on the syndicated loan. Standard Chartered moved to enforce securities.
The Supreme Court dismissed the bank’s motion for a stay of proceedings. It stressed that banks must strictly follow procedural requirements when recovering loans. (Kenya Law)
Background of the KSh32B ($224M) Dispute
The loan has grown over decades due to interest and legal costs. Manchester Outfitters Ltd challenged the bank’s enforcement of collateral.
Lower courts issued conflicting rulings. The Court of Appeal ordered a damage assessment. It found that some securities were invalid after converting the loan from foreign currency to Kenyan shillings. (Standard Media)
Analysts note that such disputes highlight the difficulty banks face when recovering large corporate loans. Long-term collateral arrangements often complicate enforcement.
Implications for Kenya’s Banking Sector
The Supreme Court ruling does not settle full repayment. It clarifies procedural rules, which benefits both lenders and borrowers. Banks can now enforce loans using established legal standards.
“Strict adherence to procedural norms is essential for loan recovery,” said a senior analyst at Cytonn Investments. “This case also underscores risks in long-term syndicated facilities.”
The decision may encourage earlier settlements, reduce litigation costs, and speed asset recovery. It also sets a precedent for disputes involving currency conversions and long-term loans.
Standard Chartered’s Response
Standard Chartered Kenya welcomed the clarification. The bank said it supports a transparent legal framework for loan recovery.
A spokesperson emphasized: “While procedural clarifications are important, we continue to engage borrowers and courts to resolve outstanding disputes fairly.”
The bank confirmed it remains focused on corporate and retail banking growth while complying with Central Bank of Kenya (CBK) regulations.
Why the Case Matters Internationally
Kenya’s banking sector faces rising non-performing loans, particularly among mid-sized corporates. CBK has raised capital requirements to strengthen financial stability.
The Supreme Court ruling provides confidence to foreign investors and lenders. It shows that Kenya enforces contractual and procedural rights.
This is especially relevant for cross-border banks operating in East Africa. Clear procedural rulings reduce the risk of decades-long legal disputes over loan recovery.
Next Steps
The Supreme Court clarified procedural standards but did not finalize repayment or damages. Further legal processes will determine the final settlement of the KSh32B (~$224M) facility.
Analysts say banks will increasingly rely on structured agreements and regular loan reviews. These measures aim to prevent multi-decade disputes. For Standard Chartered, the procedural win strengthens its legal position. However, litigation over the actual loan repayment may continue.
Banking, Finance & Economic Policy
Zenith Bank to Acquire Kenya’s Paramount Bank
Paramount Bank, a tier-two lender, could provide Zenith with an operational base and license in Kenya. Regulators in both countries must approve the acquisition before it can be finalized.
Zenith Bank enters advanced talks to acquire Kenya’s Paramount Bank as CBK capital rules drive consolidation in 2025.
Zenith Bank Moves to Acquire Paramount Bank in Kenya
Nigeria’s Zenith Bank Plc is in advanced talks to acquire Paramount Bank Ltd in Kenya. The deal would mark Zenith’s first entry into East Africa and comes as Kenya’s banking sector faces major regulatory-driven changes.
The acquisition is happening six months after Nigeria’s largest bank by total assets acquired the National Bank of Kenya.
Zenith executives traveled to Nairobi in recent weeks to push discussions with Paramount’s shareholders. People familiar with the matter said they expect the deal to close within months, pending approval from regulators.
Paramount Bank, founded in 1993, is one of Kenya’s mid-sized banks struggling to meet new Central Bank of Kenya (CBK) capital rules. A sale to a stronger foreign lender would ensure compliance and stability.
Regulatory Pressure Fuels Consolidation
The CBK requires banks to raise core capital from KES 1 billion (~$7.7 million) to KES 3 billion (~$24 million) by December 2025, and further to KES 10 billion (~$77 million) by 2029.
At least 13 banks have not met the 2025 threshold, according to The Star Kenya. They must raise funds, merge, or sell. The CBK also lifted a decade-long moratorium on new banking licences effective July 2025, though new entrants must meet the full KES 10 billion capital requirement from the start.
Credit-ratings agency Fitch said the rules could reduce bad loans and accelerate mergers. Analysts see the stricter capital requirements as an opportunity for foreign banks to enter Kenya at favorable valuations.
Zenith Bank Strengthens Its Position
Zenith has built a strong balance sheet to support expansion. In January 2025, it raised N350.4 billion (~$228 million) through a rights issue and oversubscribed public offering, according to a Zenith filing.
The raise increased its capital to $402 million, well above the Central Bank of Nigeria’s $327 million requirement.
In 2024, Zenith reported ₦1.3 trillion (~$849 million) pre-tax profit, a 67% increase from the previous year. Its total assets reached $29.6 billion, making it one of Africa’s strongest banks, according to Agence Ecofin.
The bank’s capital strength enables it to pursue cross-border acquisitions without straining its balance sheet.
West African Banks Expand Into Kenya
Zenith would join other Nigerian banks that have expanded in Kenya:
- Access Bank acquired National Bank of Kenya from KCB Group in April 2025.
- United Bank for Africa (UBA) and Guaranty Trust Bank (GTBank) already operate in the country.
Zenith is also targeting Francophone Africa. It opened a Paris branch in November 2024 and plans expansions into Cameroon and Côte d’Ivoire, according to Agence Ecofin.
Strategic Importance of Kenya
Analysts say Kenya offers several advantages:
- A diverse, technology-driven banking sector.
- Strong regional trade links with Uganda, Tanzania, Rwanda, and South Sudan.
- Large corporate banking opportunities and growing fintech adoption.
- Potential for cross-border remittances and SME lending growth.
For CBK, a Paramount-Zenith deal would inject capital and strengthen governance at a time when smaller banks face consolidation pressure.
Next Steps
Zenith executives are expected to return to Nairobi to continue talks with Paramount shareholders. Both CBK and the Central Bank of Nigeria must approve the transaction.
If the acquisition succeeds, Zenith would gain an operational license, branch network, and customer base, providing a rapid entry into East Africa. Observers say the deal could trigger further cross-border acquisitions as Kenya’s recapitalisation deadline approaches, reshaping the banking landscape in 2025.
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